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Entegra Coach Unveils New Branding
June 01, 2022
Middlebury, Ind. – Entegra Coach® has released a new refreshed brand logo in conjunction with the 2023 model year launch. Since the start of Entegra Coach in 2008, the company has become a leading manufacturer in the motorhome market. With the brand being known for innovative interior and exterior designs, state-of-the-art technological advances, new product lines and now a groundbreaking new dash, Entegra Coach has continuously progressed. As the products evolve, the company felt that it was equally important that other areas of the brand follow suit.
“Entegra Coach is a premium product that warrants superior branding,” stated Trey Miller, Vice President of Marketing. “It is important for our identity to evolve along with our motorhomes, and while our former icon was fitting when it debuted 14 years ago, it was in need of a refresh.”
With one of the most iconic features on an Entegra Coach Diesel Pusher being its “C-light” headlights, the company felt it was important to integrate this element into the new logo. The logo also now provides a way for owners to come together and form the C-light icon with their hands in a similar fashion to the popular “heart hands”.
“We provided a preview of the new logo during Entegra Coach Homecoming the week of May 16th and the response was overwhelmingly positive,” stated Ken Walters, President. “Seeing hundreds of owners making the new icon with their hands or along with their friends really solidified that this was a great move for the brand.”
Beginning June 1st, the new clean and modern logo will begin to be integrated into all assets and mediums in a phased running change.
About Entegra Coach
Headquartered in Middlebury, Indiana, Entegra Coach, a division of Jayco, Inc., manufactures and markets luxury Class A, B and C motorhomes. For additional information about Entegra Coach or its products, go to www.entegracoach.com or call 800-945-4787.